IVI has a personalised user experience that suggests certain content for end customers. Mean while only direct pornographic content is banned from store.
- Content is accepted in most most common resolutions up to 4K UHD, Multiple streams of 5.1 streams of audio.
- Strict requirements for Nudity and Gore.
- Direct delivery is available but store usually pay upfront free which is final.
- One week turnaround time for the deliveries.
On computers, content can be watched on IVI.ru website.
On smartphones and tablets running the Android or iOS mobile operating systems, content can be watched on the IVI mobile app.
In order to view content on a television, users can either connect their computer to a TV with an HDMI cable, use the IVI app available for select smart TVs.